Daily Archives: June 27, 2018


Business Tools & Strategies To Skyrocket Your Business In 12 – 24 Months With A Proven Process Of Success…

Rules Take Stress Out of Your Business!

Follow Your Own Rules!

If clients are calling you at all hours, they are in control of your business and life!

I also find that the success you achieve is directly related to how much structure you have in your business. The more rules and structure you have and adhere to, the more your customers respect you and the better your results. If you do not respect yourself by creating rules in your own life and business, why should a customer respect you? Often, if you have no rules, your customers make them for you, or you make them up on the fly, which causes long-term problems and challenges. This is where we end up with clients in our databases that we would love to fire—but it’s not their fault we had no rules!

There are only two sets of rules in business: your rules and the customers’ rules. You want to run your business according to your rules. Otherwise, you will have your clients making rules for you that you are not pleased with, and they will be truly in charge of your business.

Here are a few examples of the rules that you should have in your business to create the structure that you want:

There are a lot more of these rules and structures that you can put in place, but the most important part is understanding that when you have rules in place, it lets your prospects and clients know that you have a structured business. At certain times you may have to deviate slightly from these rules, and you should either modify the rule you have or make an exception. Exceptions should be extremely rare. If you are often making exceptions, then you need to relook at the rules you have in place and adjust them accordingly.

Many rules are broken because the entrepreneur does not want to let their client down and feels compelled to win the order, or maybe does not want to upset the client or prospect. Deviating from your rules causes chaos and often ongoing expectations. And it only lets your client know that you can be manipulated into changing things to suit them. Once you let a client walk over you, they will continue to expect this and in some cases will drive you crazy!

If you are forever shifting the rules, you will cause chaos in your business, and you will be running according to rules that your clients make up for you. They will often bring their friends who expect the same, and you will end up with a database of clients you’re serving for little to no income! Remember, you do have the right to fire clients. At our Sales Warrior event, we talk about value and finding and retaining clients. The most important skill you need to learn in sales is that “cost is only an issue in the absence of value,” and that if you are dropping your price, you most likely do not understand your value. We have a specialized process called the value calculator that people learn at the Sales Warrior event to assist with determining value. Once you know your value, you will very seldom reduce your price.

We have lived by the headline, “Is finding more clients causing you stress?” But adding a single word makes it go hand-in-hand with value: “Is finding profitableclients causing you stress?”

I always say that clients are like children: when you have a well-structured environment, it leads them to respect you and understand that you are in control of where your business is going. If we have no rules for children, chaos prevails, and that’s often what I see in many small businesses. Pricing varies from one client to another, discounts are not fixed, and clients can call them any time.

The most important part of setting rules is ensuring that you follow them. This demonstrates to your clients, colleagues, and staff that you know what you are doing.

You might say that you don’t have rules in your business because you are small or a start-up and that it’s not important, but in fact it’s critical. The sooner you set the rules, the sooner you will find profitable and ideal clients. Sadly, many entrepreneurs break the rules because the order the client is holding is more than what is in the entrepreneur’s bank account, so they drop their price and are completely abused by the client. Also, when you capitulate and drop your price, your client often goes out and tells others, and now you have a number of clients wanting the same service and/or product for the same prices. This is when you start limiting your success in your business!

There are some instances when you may alter the rules, and a good one is when you want to get a client onboard who will add a ton of credibility to your business and whom you know you can use in your marketing to generate more clients. The most important part is setting the rules for the deal, and also ensuring that the rules are extremely well communicated to the client.

I have trained for many large organizations like Sun Life Financial, Curves, Bank of Montreal, Bank of Nova Scotia, and Fitness Town, and I can tell you that I structured an outrageous offer to get Sun Life Financial onboard. I knew that once they were a client, I could use their name in meetings and proposals (with testimonials), and if they trusted me, it would add huge credibility to who I am and what I can deliver. Because of Sun Life Financial, I ended up winning the Bank of Montreal as a client at my full rate.

you can email colin at Colinsprake@gmail.com

Author: Colin Sprake is the CEO of Make Your Mark, a Canadian company of live seminars, online entrepreneur academy and live accountability groups that have helped 10,000’s of Entrepreneurs achieve rapid results in small business growth and development. Colin is a best-selling author of ‘Entrepreneur Success Recipe’ and trains for BMO, Sun Life Financial, Scotia Bank, T.D. Bank and lives by the tagline Business With Soul – putting heart back into business!
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The Most Powerful Business Growth Workshop In Canada Bar None…

Make the money you want & have the time off you desire!

Because you work hard and deserve it.

94% of business owners fail in their first 2 years and this does not have to be the case! The failure rate for businesses is high because people generally don’t get the training or education they need, prior to starting a business, to understand how to generate leads, make sales, build a thriving team, and manage their money properly so that they generate a profit and ultimately succeed.

Ten years ago, and after 30 years of business experience, the game-changer 7-Step Business Sherpa System™ was created to take start-up and seasoned business owners on a journey to achieving the massive success they want, earning the money they want, and taking the time off that they deserve.

Those who have plugged in and followed the system have achieved astonishing results. Most of all, they have achieved personal and professional success simultaneously.

If you are driven, open, heart-centered, giving, results-focused, an implementer, have integrity, and are committed then you are a perfect fit for the Business Sherpa System™.

The Heart Of Make Your Mark

Building conscious businesses and making a difference in the world…

Making a ton of money through your business is awesome. Yet, what you do with the money can have a huge impact on this planet. We are all about growing conscious business owners who want to be massively successful and at the same time do good for others as well.

We donate $10,000s annually to Habitat for Humanity as 1$ of every book sold goes to building homes. We also raise $1,000s throughout the year for food banks in all of the cities we operate in.

Plus, our founder, Colin Sprake, does a lot to eradicate bullying from our society, as this was a huge part of his life story.

How to Maximize Leverage as a Small Business Owner

The ultimate goal for business owners is to maximize results, but how do you achieve this outcome without downgrading the prices of your products or services?

When you begin to grow your business, sometimes the order is bigger than the dollars you have in your bank account and all of a sudden the desperation of fear sets in, and you drastically drop your prices causing capitulation.

Well, before this occurs I am going to show you the most important tools to avoid this mindset and why when you recognize YOUR value, you will never surrender your prices again.

This switch in your mentality, when applied, will produce not only the understanding of the value in your business, but will help you:

  • Create pre-set offers for your products or services so that you are not fabricating your prices in the moment.
  • Supply a consistent cost across the board without negotiating your prices and bargaining away the value of your services.
  • Dig deep so that you can realize in detail the value of your business.

“Toronto You Must Know This”

What can you learn on your own?
Do you think that business owners get good at what they do because their parents?

So why do we listen to them when we were kids!

Because we had too…
I learned from a business owner that has built his own success.
And I don’t recommend things I haven’t personally used and had results with.
This is extremely important for all business owners that are interested in creating abundance in their lives.
So that’s why I wanted to give you a heads up that my friend Colin workshop is hosting his event…


November 21st in Toronto, Ontario 

Time: 12 pm – 2 pm

Time: 7 pm – 9 pm
If you’re looking for A Rapid Spike In Leads, Sales And Marketing In Your Business. 

Even If You Don’t Have A List Or A Team…


You’ll want to catch this before it’s too late.

To Your Success…

Faith is a combination of thoughts and actions.
When you apply your faith in yourself, your faith in your fellow man, and your faith in God, the result is a positive course of action that when persistently followed will almost always lead to success. When you believe in your ideas and in your abilities, and you trust in the Infinite Intelligence of the universe, you know that your thoughts and deeds will ultimately lead to a successful conclusion. You cannot fail. 

Living in the future as we saw the past fall apart beneath our feet…

As we live in the previous state of mind that is the subconscious mind is becoming the past thought that are coming true in our lives today.

As I step forward in my life there’s always something new happening everyday in my life.

To be the best is to say that you can to go back in time to get a new feeling like the stars that gaze down upon us all.

This looking for something that you lost from your life that is missing.

The future holds no truth yet because it hasn’t happened for this is your present as the subconscious mind can tell you what was your past.

The future will be shipped to you when a happening is in front of your words and actions, for this will be your future as it unfolds beneath your feet.

The words and your actions are truth within your thoughts that are the universes way of saying here it comes without knowing it’s coming.

When it is shipped to you there will be a greater understanding when you know why it is being shipped to you, for this is the universe working absolute no filtering, what the universe knows is only what you say and what you are doing in your life in the present!