5 Ways to Re-Energize and Push Your Business Forward
1. Don’t ever get comfortable.
As the business owner, you are responsible for driving your company vision forward. Once you find yourself satisfied with the status quo take that as a sign to move onto the next stage of growth in your business and never allow your business coast along. If you adopt this attitude you will constantly develop new goals and new challenges, which can invigorate your creativity as passion as a business owner. Businesses seem to face either growth or atrophy. It’s the rare business that can survive at the status quo for very long.
2. Keep Up With Your Competitors.
If you stay on top of your competitors, you can continually improve your business in two ways. 1: You know what they are doing and can can take actions to stay ahead. For example, if all of your competitors have new shiny websites, you should think about how your company looks online. 2: Take that same knowledge and find where they are making mistakes and pick up the slack. If your competitors don’t have a product or service you offer, highlight that product and show how you’re the better choice.
3. Dive deep into everything your company is doing.
Much like the show “Undercover Boss” (one of my faves) Take one week to visit each department of your company (big and small) and get back in the weeds. I know that you used to know all the ins & outs of every aspect of your business, and you may have lost touch with the nitty gritty details. Use this as an opportunity to regain an understanding of what’s going on every day across the company.
4. Regularly talk with your top employees and managers in the company to work together to create new ideas.
Pull your most creative minds in a room, regardless of work experience or time with the company. No rules, no pressure, and see what comes out. If you build an open culture and make a path for the best ideas to come forward, your business’ success will no longer solely depend on you and your ideas. The more, the merrier! Plus, giving your employees the chance to have a real impact on the forward momentum of the business allows them to feel ownership within the company and stay excited about their jobs.
5. Reach out to your clients and see what they’re missing.
Pick up the phone and talk with your customers. Their satisfaction is the key your success. Not only because they can give great referrals, but because they know your company, your products, and your weaknesses. Offer them a coupon or some incentive in return for their time and insights. If you make your customers feel valued, they’ll give you the knowledge you need to get ahead.